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I want to open a bank account with the money I found on the floor. So I head to the nearest bank and they ask me to fill a very long form which I obediently comply to do.


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The Ghanaian Brand That is Redefining Internet Service Delivery in Ghana

The Telecom industry is one sector of technology that incessantly deals with a changing modus operandi as compared to other industries. Traditionally the principal revenue streams for telecom operators have been voice and messaging (SMS). But while telcos had been quick to react to previous game changing developments, they seem to have been caught napping in the face of the newest challenge to their revenues.

An acronym for Long Term Evolution, LTE is a 4G (fourth generation) wireless communications standard developed by the 3rd Generation Partnership Project (3GPP) that's designed to provide up to 10x the speeds of 3G networks for mobile devices such as smartphones, tablets, netbooks, notebooks and wireless hotspots. Surfline Communications was established in 2011, to primarily provide 4G LTE internet connectivity to meet the unmet data needs of Ghanaian consumers coupled with the vision to power Ghana to the point where people and businesses experience true mobile broadband and the possibilities it brings by providing high quality customer- centric end-to-end internet connectivity and solutions coupled with +1 customer experience. With an estimated initial amount of $ 6,000,000.00 (Six Million Dollars) injected into the  project plus an additional 30 million Dollars by Vantage Mezzanine for the expansion of 4G LTE Network, Surfline will continue to aggressively source for funding to meet its expansion and roll out programs over the medium term intended to cover over 44 district capitals in Ghana by February, 2016 as required by the National Communications Agency.

Surfline’s 4G LTE may be new to the Ghanaian internet sector but the internet as a whole is not. Internet penetration in Ghana has been growing consistently and steadily over the past decade. This increase has organically increased internet’s relevance/ importance in the social and business lives of Ghanaians. Surfline believes Ghanaians are open to a better and more efficient ways of accessing the internet, hence the relevance of its offering. On whether Ghana’s telecommunications infrastructure can support, sustain and deliver the 4G LTE technology, Surfline indicated that they had built robust and reliable networks with one goal in mind; to give its customers a true mobile broadband 4G LTE experience each time they use its services, comparable to any world class 4G internet service provider. The battle for territory for internet supremacy in the provision of the best data services doesn’t seem to deter Surfline as they claim that their offering is quite differentiated hence they don’t consider the incumbent telcos as direct competition.  In terms of coverage, Surfline does not cover the whole country but according to them…it’s just a matter of time.

The 4G LTE technology can be considered as very expensive but according to Surfline, the bundle pricing is very competitive and can be compared to what others have even though they offer a superior services courtesy of its superior 4G LTE network infrastructure. Surfline believes even the ordinary Ghanaian today understands the need for speed and reliability when it comes to using the internet. They however admitted that the cost of launching an LTE network anywhere in the world is expensive; however no company expects to recoup all its initial cost within the first few years of launch. Asked how 4G LTE technology can propel Ghana into the next technological era, surfline explained that with their superior service capabilities of its 4G LTE network, it sees the technology as the enabler that will empower businesses, government agencies, educational institutions, health installations to do more.  

When queried on measures that have been put in place to ensure that Surfline can still roll out quality services to customers when traffic builds up on its network, it claimed that even though they are growing at a very fast rate, their network has been dimensioned to take quadruple the number of customers it currently has. Secondly, its team is constantly monitoring to make sure it consistently offers its customers the superior service experience it has promised. As an indigenous Ghanaian company Surfline’s key driver at the moment is the strong drive to lead and be an example of indigenous brands that can rise to be leaders within our continent’s market place. Surfline with its first mover advantage in providing 4G LTE data services has engaged other indigenous Broadband Wireless Access (BWA) operators to collectively petition the regulator NCA and policymakers to consider providing a level playing field with respect to coverage requirements and voice services. Surfline’s success story will be simple … The Ghanaian brand that redefined internet service delivery in Ghana and Africa, with consistent superior service experience, consumer- centric end- to- end solutions that advanced the lives of our customers.

The Telecom industry is one sector of technology that incessantly deals with a changing modus operandi as compared to other industries. Traditionally the principal revenue streams for telecom operators have been voice and messaging (SMS). But while telcos had been quick to react to previous game changing developments, they seem to have been caught napping in the face of the newest challenge to their revenues. An acronym for Long Term Evolution, LTE is a 4G (fourth generation) wireless communications standard developed by the 3rd Generation Partnership Project (3GPP) that's designed to provide up to 10x the speeds of 3G networks for mobile devices such as smartphones, tablets, netbooks, notebooks and wireless hotspots.

Surfline Communications was established in 2011, to primarily provide 4G LTE internet connectivity to meet the unmet data needs of Ghanaian consumers coupled with the vision to power Ghana to the point where people and businesses experience true mobile broadband and the possibilities it brings by providing high quality customer- centric end-to-end internet connectivity and solutions coupled with +1 customer experience. With an estimated initial amount of $ 6,000,000.00 (Six Million Dollars) injected into the  project plus an additional 30 million Dollars by Vantage Mezzanine for the expansion of 4G LTE Network, Surfline will continue to aggressively source for funding to meet its expansion and roll out programs over the medium term intended to cover over 44 district capitals in Ghana by February, 2016 as required by the National Communications Agency.

Surfline’s 4G LTE may be new to the Ghanaian internet sector but the internet as a whole is not. Internet penetration in Ghana has been growing consistently and steadily over the past decade. This increase has organically increased internet’s relevance/ importance in the social and business lives of Ghanaians. Surfline believes Ghanaians are open to a better and more efficient ways of accessing the internet, hence the relevance of its offering.

On whether Ghana’s telecommunications infrastructure can support, sustain and deliver the 4G LTE technology, Surfline indicated that they had built robust and reliable networks with one goal in mind; to give its customers a true mobile broadband 4G LTE experience each time they use its services, comparable to any world class 4G internet service provider. The battle for territory for internet supremacy in the provision of the best data services doesn’t seem to deter Surfline as they claim that their offering is quite differentiated hence they don’t consider the incumbent telcos as direct competition.  In terms of coverage, Surfline does not cover the whole country but according to them…it’s just a matter of time.

The 4G LTE technology can be considered as very expensive but according to Surfline, the bundle pricing is very competitive and can be compared to what others have even though they offer a superior services courtesy of its superior 4G LTE network infrastructure. Surfline believes even the ordinary Ghanaian today understands the need for speed and reliability when it comes to using the internet. They however admitted that the cost of launching an LTE network anywhere in the world is expensive; however no company expects to recoup all its initial cost within the first few years of launch.

Asked how 4G LTE technology can propel Ghana into the next technological era, surfline explained that with their superior service capabilities of its 4G LTE network, it sees the technology as the enabler that will empower businesses, government agencies, educational institutions, health installations to do more.

When queried on measures that have been put in place to ensure that Surfline can still roll out quality services to customers when traffic builds up on its network, it claimed that even though they are growing at a very fast rate, their network has been dimensioned to take quadruple the number of customers it currently has. Secondly, its team is constantly monitoring to make sure it consistently offers its customers the superior service experience it has promised. As an indigenous Ghanaian company Surfline’s key driver at the moment is the strong drive to lead and be an example of indigenous brands that can rise to be leaders within our continent’s market place. Surfline with its first mover advantage in providing 4G LTE data services has engaged other indigenous Broadband Wireless Access (BWA) operators to collectively petition the regulator NCA and policymakers to consider providing a level playing field with respect to coverage requirements and voice services. Surfline’s success story will be simple … The Ghanaian brand that redefined internet service delivery in Ghana and Africa, with consistent superior service experience, consumer- centric end- to- end solutions that advanced the lives of our customers.